Purpose
Provide Dow’s sustainability actions and impacts and benefits on the market / application and product-level information and encourage users to navigate deeper into product-level or sustainability content.
Create a Sustainability Page template that is distinct from other page types in the taxonomy.
Key Personas
Sustainability Influencer
- Roles: Sustainability Officer, Supply Manager, Vice President, Global Product Manager, Value Chain Leader
- Needs: Reliable value chain partners, market trends, and access to innovation and regulatory information.
- Pain Points: Competitive market dynamics, consumer demands, and certification justifications.
- Actions: Influencers are responsible for identifying sustainable product options and recommending them within their organization.
Sustainability Customer
- Roles: Procurement Manager, R&D, Chemical Engineer, Formulator, Product Manager.
- Needs: Technical data, certifications, pricing, and easy access to product comparisons.
- Pain Points: Difficulty finding specific sustainability data, and challenges comparing product options.
- Actions: Customers seek sustainable materials that meet performance standards, formulate solutions, and engage with Dow for technical documentation and sampling.
Guidelines For Use
These pages should include content such as:
- Sustainability benefits messaging (Note: When the enterprise sustainability brand names focus on the benefits those represent)
- Product comparisons
- Technologies
- Case Studies
- Regional considerations
- Certifications overviews (PDPs will have seals of the certifications, linked back to this overview content)
- Sustainability tools/calculators
Main actions from these pages are clicks to:
- Brand pages
- Prefiltered search with sustainable products for the application or product technology
- PDPs
- Crosslinks to other sustainability content (e.g. sustainability programs)