With a focus on a delivering a more sustainable future, Dow is constantly innovating how we source, manufacture, and deliver material solutions in collaboration with our customers. To showcase sustainability attributes within our product portfolio, Dow created a new Sustainable Science brand architecture with a main landing page and six brand pillars.
This sustainability uplift also includes work to build supporting content like feature stories representing each pillar and Dow businesses, targeted ads redirecting to pillar pages, and callouts on product pages and other web content to highlight sustainability properties and successes.
The businesses can use a range of sustainability styled components to showcase sustainability content on Dow.com. These components share iconography, colors, and other visual attributes to create a cohesive look and feel across the Dow.com taxonomy – from market to product detail pages. This set of sustainability styled components raise awareness for Dow’s sustainability efforts and improve findability of this content throughout the visitor journey via visual cues and strategic crosslinking.
Key Information
- Learn about sustainability practices
- Purchase products with sustainable properties
- Increase awareness of Dow’s commitment to sustainability
- Discover sustainable benefits and uses for material solutions
- Sustainability awards and certificates
- Relevant case studies
- Sustainability-related assets (brochures, infographics, videos, etc.)
- Statistics and data showcasing outcome of sustainability efforts