There are several ways you can showcase sustainability product information on a PDP on Dow.com through content, components, references, keywords, and imagery. Some examples include:
- Green treetops in the header image suggests this product is environmentally friendly. (Please consider PDP images are defined a product group level.)
- Award badges and certifications highlight third-party recognition for this product’s sustainable properties.
- Opportunity to list sustainable Uses and Benefits among the other product attributes.
- Content Panel Component can display up to 4 images so it can feature a sustainability-related case study or presentation with powerful visuals.
You can also link to relevant sustainability resources or documentation in the Properties and Technical Content tabs of a PDP. For instance, a Certification / Safety Standard document like a LEED Letter.
PDP Overview Example
PDP Technical Content Tab
