Explore Demand Generation capabilities and connect with the appropriate focal point for support. For demand generation requests, please submit via Workfront.
Demand Generation Marketing Capabilities & Product/Technology Management
|
Capability (Product) |
Description |
Focal Point(s) |
|---|---|---|
|
A/B Testing (Adobe) |
Enables marketers to compare variations of content or experiences, optimize performance, and improve engagement through data-driven testing and insights. |
Emily Hansen |
|
Assets (Adobe) |
Delivers centralized management of digital assets for easy access, version control, and consistent brand application across campaigns and marketing channels. |
Carmen Van Den Hemel |
|
Campaign Automation (Eloqua) |
Automates campaign workflows and nurturing programs, leveraging business tools, resources, and training for scalable, personalized engagement and measurable impact. |
Guilherme Galvao |
|
Contact & Audience Management (Eloqua) |
Oversees Eloqua platform operations, user access and documentation, and manages contact data integration to ensure accurate targeting, compliance, and smooth execution. |
Firuze Ciftci Nederlof |
|
Content Management & Systems (Adobe) |
Supports creation, organization, and delivery of web content, ensuring seamless experiences and efficient updates across global sites and marketing platforms. |
Emily Hansen |
|
Embedded Forms |
Facilitates lead capture and data collection through integrated forms, enabling personalized campaigns and streamlined customer journeys. |
Carmen Van Den Hemel |
|
Guided Product Selection (Coveo) |
Provides interactive tools to help customers choose the right product, improving user experience and driving conversion through tailored recommendations. |
Meghan Grekowicz |
|
Lead Management (Eloqua)* |
Coordinates the tracking, qualification, and routing of leads from initial capture through handoff, enabling timely follow-up and improved conversion across campaigns. |
Aparna Soni |
|
On-Site Surveys (Qualtrics) |
Collects real-time customer feedback on-site, delivering insights to improve experiences, optimize content, and inform marketing strategies. |
Carmen Van Den Hemel
|
|
Personalization (Adobe)
|
Delivers tailored content and experiences based on user behavior and preferences, driving engagement and conversion across digital channels. |
Emily Hansen & Siva Prasad Sahoo |
|
Product Catalog (Hybris)
|
Maintains accurate, up-to-date product information for seamless integration into websites and campaigns, supporting informed customer decisions. |
Meghan Grekowicz |
|
Real-Time CDP (Adobe)
|
Unifies customer data from multiple sources into a single profile, enabling real-time personalization and advanced audience segmentation. |
Siva Prasad Sahoo |
|
Search, Site Search & SEO (Coveo) |
Optimizes on-site search and organic visibility, helping customers find relevant content quickly and improving overall digital experience. |
Carmen Van Den Hemel |
|
Translations (TransPerfect & Weglot) |
Ensures accurate, localized content across global markets, supporting multilingual campaigns and consistent brand messaging worldwide. |
Emily Hansen |
Demand Generation Business Leads & Digital Marketers
|
Business |
Lead |
Digital Marketers |
|---|---|---|
|
DCC |
Nadja Streckhardt |
Alexis Kowalski |
|
DCM |
Patrick Lin |
Rachel Kane |
|
DCS |
Joyce Liu |
Heather Smith |
|
DIS |
Maria Clara Urbani Moreno |
Monica Gorantla |
|
P&SP |
Alex Saba |
Kara Braley |
|
PU |
Marcel Moeller |
Monica Gorantla |