What is a Feature Story?
The Feature Story section on the Dow.com Home Page is an opportunity to share engaging content aligned to our ambition and strategic pillars, product or technology news, and different initiatives happening across the company.
The home page Feature Story should be relevant for Dow’s broad spectrum of website visitors. These stories should help to generate leads to drive sales, move the needle from “knows a little” to “knows a lot”, and/or should celebrate science and innovation.
Where will this story be featured?
We have several options for adding featured content to the homepage now that we have migrated to the cloud and placement will depend on priority and request.
Option 1: Default Story
The default feature story is one that shows up for the majority of users that don’t get targeted with a personalized story. This is a great option if you have a priority story that you want to promote that is relevant to a broad audience.
Content Requirements
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Content |
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Header |
Max 50 characters |
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Description |
Max 300 characters |
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Image |
1280 × 400 px |
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Image ID/# |
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Image Alt Text |
Max 100 characters |
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Button Text |
Max 25 characters |
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Button Link |
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Option 2: Personalized Stories
We also have an option to target a feature story to a subset of users. We can target users by market and these users would see this targeted ad if they previously visited that market or if we have their account tied to that market audience. The same guidelines for Option 1 apply here.
Option 3: Featured Resources Carousel
If you have content you want to feature on the home page but not at the top, we have a carousel in the middle you could add to for lower priority content.
Content Requirements
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Content |
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Image ID/# |
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|
Image Alt Text |
Max 100 characters |
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Header |
Max 50 characters |
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Text |
Max 125-150 characters |
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Button Text |
Max 25 characters |
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Button Link |
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If you have content you would like to request for a feature story, please contact Natalie Brunt at nbrunt@dow.com.