Product Comparison allows visitors to compare and contrast two or more Dow products.
This tool provides a side-by-side view of product properties. Table fields are automatically populated with these key details and visitors can further customize the table by selecting or deselecting properties based on what is most important to them.
The intent is to drive the customer closer to conversion by enhancing the decision-making process and prompting them with the Sample & Buy call-to-action.
Key Information
- Compare Dow products
- View Sample & Buy Options
- View PDP
- Favorite a product (if logged into My Account)
- Print / Save product comparison PDF
Product properties, performance ratings, benefits, certifications, standards, etc.